Usman brings over 18 years of experience working at the intersection of design, technology and culture. He specializes in future vision work; using design thinking techniques to prototype, iterate, and validate, new and inclusive customer experiences.He comes to Arena from Amazon, where he led UX Design & Prototyping in Amazon Shopping, and Amazon’s Concept Lab.Before Amazon — Usman spent 15 years as a ECD & Creative Technologist in executive leadership positions at IPG-owned Weber Shandwick, as well as his own NYC-based creative agency.His work has won notable industry awards, including Cannes Lions, One Show, Webby, and FWA. It has been published in Web Design. The Evolution of the Digital World 1990–Today, and has been featured in publications such as The New York Times, NPR, The Wall St. Journal, Billboard Magazine, Mashable, and CNN.

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Usman holds a Finance degree from Bentley.