OneBrain is Arena's unified product for driving customer success. It's powered by Arena's LXM.
LLMs (Chat GPT, Bard, Claude) train on words to understand language. Their breakthrough performance stems from new AI architectures purpose-built to make sense of data where sequence and context are critical to its training.
OneBrain is our foundation model for customer behavior. It replaces disparate data science models that are point solutions for price elasticity, propensity to purchase, or marketing effectiveness with one foundation model that understands demand and how to stimulate it.
Our early customers have already seen transformational impact. OneBrain for CPG is deployed throughout thousands of POS (point-of-sales) locations internationally and is driving hundreds of millions in value for our larger clients.
Partnering with our customers, we've created a foundation model for semiconductor manufacturing. This model learns by running millions of testing and tuning operations on leading node chips — and provides valuables insights into what affects chip performance.
Our early customers signed up for OneBrain to reduce time to market and save on semiconductor production costs. Six months later, we reduced time-to-market by 20%, improved chip performance by 10%, and reduced testing costs by 75%.
The foundational LXM model drives AI core, and has partnering technologies to make OneBrain product fully functional and adaptable to customer needs:
With mission control, our customers sit in the driver's seat to design and update their campaigns. This allows users to direct OneBrain and understand what it's doing.
For ethical guidance, Arena is building an AI safety layer for every system we deploy. We’re here to build a future that we actually want to live in.
We've called this branch of work "Project Asimov" as a nod to the science fiction writer who introduced the Three Laws of Robotics — a way to explore the interaction between humans and future intelligent machines in his stories.