Bina has over 20 years of experience in the beauty industry.  Currently as VP of Marketing at Batallure Beauty, a leading beauty development company, she leads clients such as Abercrombie & Fitch, Amazon, European Wax Center,  Kohl's and Sephora in developing beauty businesses across skincare, makeup, haircare, and fragrance. Her deep knowledge of branding and business development has allowed her to execute successful product portfolios, go-to-market strategies for retailers and direct-to-consumer businesses. Prior to that, she was Executive Director of Global Marketing at Estee Lauder for seven years on the Clinique brand. Bina holds a B.S. from NYU's Stern School of Business.